T2 / Pebble Advising

Sep 27, 2024

Project Overview

Served as an early advisor and designer for T2 (later rebranded as Pebble.is), a Twitter alternative platform founded by ex-Twitter and Google employees. As one of the platform's first five users, I contributed to both its visual identity and cultural direction during its development phase.

Role & Contributions

Visual Design

Developed a comprehensive verification badge system with distinct categories
- Created iconography for government, musician, journalist, entertainment, and company verifications
- Designed a hierarchical content creator badge system
- Implemented special status indicators for staff, beta users, and memorialized accounts
Contributed to logo exploration and evolution
- Explored various typographic treatments of the T2 wordmark
- Developed app icon variations from minimal to gradient-based designs
Participated in UI/UX design exploration for the mobile application

Cultural Advisory

Provided Gen Z perspective on social media trends and user behavior
Facilitated community growth by inviting younger users to the platform
Helped shape the platform's "vibe" through user experience insights
Featured in The Information, discussing platform development and community building

Impact & Evolution

While T2/Pebble ultimately concluded its run, the project showcases the intersection of design, community building, and platform development in the social media space. The work demonstrates expertise in:

Verification systems design
Social platform iconography
User experience strategy
Community-driven design
Brand evolution and adaptation

This project represents a unique opportunity to influence a social platform's development from its earliest stages, combining visual design with cultural insights to shape user experience.