Concept

Advising

SHA Logo

Jul 8, 2021

Project Overview

A logo design project for the Regina General Hospital (RGH) Unit Support Department within the Saskatchewan Health Authority, created during my time working as a Porter. While ultimately not implemented, this project showcases healthcare-focused branding with practical applications for uniforms and merchandise.

Design Elements

Logo System

  • Developed a cohesive set of logo variations featuring:

    • Stylized hospital icon incorporating a medical cross

    • Clean, professional wordmark "RGH Unit Support"

    • Supporting symbol set with caring hands motif

    • Multiple lockup options for different applications

Typography

Explored various typeface combinations including:

  • ABeeZee family (Bold, Thinn, Italic) for primary text

  • ABC Ginto Nord (Medium, Hairline) for secondary applications

  • Selected fonts prioritize legibility and professionalism

Symbol Development

Created two distinct visual approaches:

  1. Architectural mark featuring simplified hospital form with integrated cross

  2. Human-centered hands motif symbolizing support and care

Applications

Designed with specific use cases in mind:

  • Uniform embroidery and printing

  • Official department merchandise

  • Internal communications

  • Signage and wayfinding

This project demonstrates the ability to create practical, professional healthcare branding that balances institutional authority with approachability and care-focused messaging.

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