Real Product

Advising

Quips.app

Jun 20, 2022

My Internship Experience at Quips.app

During my internship at Quips.app, I had the unique opportunity to help shape the brand’s visual identity. While confidentiality limits me from sharing UI or UX details, I’m excited to discuss how I contributed to the overall branding, including logo design and typography.

Role & Responsibilities

As a UX design intern, my responsibilities focused on establishing a cohesive visual language that resonated with our target audience. In collaboration with the founding team, I:

  • Clarified the brand’s vision to ensure every design element reflected Quips.app’s values.

  • Explored various design concepts that balanced a playful tone with professional appeal.

  • Iterated on multiple ideas to refine the brand identity, ensuring consistency and clarity.

Logo Design & Iterations

One of my key tasks was to develop the Quips.app logo—a process that involved:

  1. Initial Brainstorming & Sketching: I explored different shapes, color gradients, and star motifs to capture the brand’s lively spirit.

  2. Refining Through Feedback: By presenting multiple iterations, I incorporated team insights to enhance recognizability and visual harmony.

  3. Finalizing the Logo: The resulting design is vibrant, approachable, and reflects the energetic personality of Quips.app.

This iterative approach guaranteed a unique final logo aligned with the brand’s essence.

Font Choices & Branding

Typography plays an essential role in defining Quips.app’s voice. To create a consistent and appealing look:

  • Font Selection: I curated modern, versatile typefaces (such as Inter, Helvetica, and Open Sans) in various weights to balance clarity with personality.

  • Readability & Appeal: By focusing on line spacing, hierarchy, and color contrasts, I ensured the text remained legible across different applications.

  • Brand Cohesion: These choices, paired with vibrant gradients and star motifs, helped establish a unified visual identity.

Final Thoughts

Although I can’t reveal UI or UX specifics, my time at Quips.app was instrumental in honing my branding and visual storytelling skills. The experience taught me how to align a brand’s core values with every design decision—a lesson I carry forward in all my creative endeavors.

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