Antuerp.com

Project Overview

A comprehensive visual identity system for an upcoming YouTube channel focused on investigative storytelling and cultural commentary. The branding needed to stand out in the crowded YouTube space while maintaining journalistic credibility and visual intrigue.

Design Solution

The identity system centers on bold typography and high-contrast color combinations, anchored by a distinctive wordmark featuring a custom "a" ligature. The visual language balances authority with contemporary edge through:

• A primary palette of stark black and electric yellow, complemented by vibrant reds and blues

• A carefully selected type system utilizing Inter and IBM Plex Serif families

• Dynamic thumbnail templates that scale across various content types

• Flexible framing devices that create visual hierarchy and impact

Thumbnail System

Developed a modular thumbnail system that maintains brand recognition while allowing for topic-specific customization. Each template incorporates bold typography, high-contrast imagery, and strategic color blocking to stand out in YouTube's crowded interface.

Typography

The identity employs a strategic mix of fonts:

• Inter Bold/Black for headlines and impact

• IBM Plex Serif variations for editorial sophistication

• Instrument Serif for accent elements

This project demonstrates the ability to create a cohesive visual system that works across digital platforms while maintaining flexibility for future content evolution.